What do you learn when you sail around the world on your own? When solo sailor Ellen MacArthur circled the globe – carrying everything she needed with her – she came back with new insight into the way the world works, as a place of interlocking cycles and finite resources, where the decisions we make today affect what’s left for tomorrow. She proposes a bold new way to see the world’s economic systems: not as linear, but as circular, where everything comes around. About The Circular Economy The circular economy is a new way to design, make, and use things within the limits of our planet. In the natural world, materials and nutrients cycle continuously, allowing the Earth’s biosphere to regenerate and for all lifeforms - humans included - to flourish. This insight lies at the heart of the circular economy. Instead of using things for a short time before throwing them away, in a circular economy everything is designed to fit within a cycle so it can be used again and again. The concept is based on three principles, driven by design, and underpinned by a transition to renewable energy: 1 - Eliminate waste and pollution 2 - Keep products and materials in use 3 - Regenerate natural systems Using these principles, we can create a system that restores biodiversity, addresses climate change, and makes the most of our planet’s limited resources. Such a system could work for the economy, society, and environment - making it a truly sustainable model for our future prosperity. About The Ellen MacArthur Foundation The Ellen MacArthur Foundation, an international charity, develops and promotes the idea of a circular economy in order to tackle some of the biggest challenges of our time, such as plastic pollution, climate change, and biodiversity loss. We work with, and aim to inspire, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.

World record-breaking sailor Dame Ellen MacArthur has spent a lot of time on the high seas. She reveals how these experiences sparked a revelation about how to manage finite resources on our planet. In this video, hear why she’s optimistic about transitioning to a circular economy, a system where we dramatically reduce waste and pollution. About The Circular Economy The circular economy is a new way to design, make, and use things within the limits of our planet. In the natural world, materials and nutrients cycle continuously, allowing the Earth’s biosphere to regenerate and for all lifeforms - humans included - to flourish. This insight lies at the heart of the circular economy. Instead of using things for a short time before throwing them away, in a circular economy everything is designed to fit within a cycle so it can be used again and again. The concept is based on three principles, driven by design, and underpinned by a transition to renewable energy: 1 - Eliminate waste and pollution 2 - Keep products and materials in use 3 - Regenerate natural systems Using these principles, we can create a system that restores biodiversity, addresses climate change, and makes the most of our planet’s limited resources. Such a system could work for the economy, society, and environment - making it a truly sustainable model for our future prosperity. About The Ellen MacArthur Foundation The Ellen MacArthur Foundation, an international charity, develops and promotes the idea of a circular economy in order to tackle some of the biggest challenges of our time, such as plastic pollution, climate change, and biodiversity loss. We work with, and aim to inspire, business, academia, policymakers, and institutions to mobilise systems solutions at scale, globally.